5 Ways To Run The Most Profitable Businesses In India During The Corona Crisis.
By APOORV KHANDELWAL
Head, AG Advisers
A few days ago on a lovely Saturday morning, my WhatsApp message started blinking. I saw a message from a number. His name is Ajay Pande. He is our client, and he appreciates my Lecture as well.
I regularly send my lectures to him so that he can apply for his business to make maximum benefit of it. He said that he was very upset due to this sudden lock down. He wrote:
Hello Apoorv ji,
Sir, I am not a big businessman. I have stored large inventories in my store and had planned to sell it out in the coming months but suddenly this lock down happens. I don’t know what to do now.
I was thinking that this time if I had an e-commerce website then I would have been in a much better condition than I am right now. Sir, I just want to know whether I can run an online ad campaign for my business even in this breakdown or if I have to wait.
I have lost all connections due to this lock down. I have a fear of losing my customers also. Please suggest the right way to overcome this situation. Please guide me.
Thank you.
I was honestly very moved and grateful by this message, to be honest. Moved because imagining someone in such a situation is heartbreaking and grateful that I have had the privilege to impart guidance on Website Development & Digital Marketing.
Well, I have told my clients to open their online store long before this incident because it is not only a present need, but your whole future lies on it. Still, many underestimated this idea and I feel pain when I see them suffering.
But don’t worry, we will be here to help you to create Most Profitable Businesses In India and will suggest a better way but at this point of time please stay at home. Stay safe.
Why is this practical guide needed?
This blog is for all business men who are really worried about their businesses now because no one knows how long this lock-down will be. Even after lock-down is over, it will take months to recover from this halt.
But no worries. Have patience. Try to use this free time for your business. Every business needs a SWOT analysis and nature gives you the time to think.
So, this is coming in everyone’s mind that
What will be our future in business?
Do we have to start from the beginning?
Will customers spend money on products?
How can we use this free time for our business?
Here are 5 Ways To Run The Most Profitable Businesses In India During The Corona Crisis.
Focus on Maintaining Your Brand Value.
Everything is disturbed in this corona epidemic but something is good about it too. Your prospective customer is free now. They all spend most of their time on social media platforms. Daily they go through many advertisements on Facebook.
They are busy researching products and visiting websites. So it’s the high time to recall brand value of products. No one can go outside but you can go inside and meet your prospective customers via social media marketing like Facebook advertising.
Think a step before your competitors will take. The best way to create the most profitable businesses in India is to run online ads & bring them to your website, showcase your products & services. They may not buy immediately due to delivery issues, but it will give you a direct advantage over your competition.
You will never ever get such unwavering attention from your client in the future. It’s a great time to advertise your business as your competitors go offline at this time and businesses can move traffic and conversions because of reduced competition.
Right now as your offline business is closed, your office expenditure is reduced. Move those savings to advertising to gain market share.
We have also kept clients’ best interests in mind and are working to provide solutions to maintain exposure while spending a limited budget during these uncertain times.
Actually this is the time to think about your business, make some strategies, make effective plans and build a proper system to overcome the aftereffects of this epidemic.
No one knows how much damage it will do for your business but a proper advertising policy will help you to overcome these.
Engage your customers and start making new customers.
After a few days this lock-down and infection is over and business will open. Demand and supply will both increase. At this point in time customers will approach those brands who made an impact on them during lock-down days.
Most Profitable Businesses In India understand clearly how important Advertising is. The more you engage with your customer the better your conversion will be. Try to engage your customers with content advertising.
Create a good-looking Website (Yes, most websites are really ugly & slow), then, Contact a good content writer or a marketing agency and advertise good content for your product (If you feel you can contact us).
Use your digital property i.e., website and direct traffic to it by engaging in blogs.
Why online marketing is the best way to create the Most Profitable Businesses In India:
This time every single person uses social media platforms to pass their time because they do not have any work to do. They wanted to see the advertisement.
Online marketing is less expensive compared to print media. But now one more reason why online advertising is necessary is because many users are not reading newspapers because of fear of corona infection.
Newspapers came from outside and people avoided everything coming from outside. Online advertising is the best of all time.
Stay ahead in front of your competition
These few days when everybody is free and tries to engage themselves with their hobbies. Internet Surfing is also a hobby where people spend ample time on Instagram, Facebook & Google.
At this point of time if your competitors’ advertisements came their way. He will get an extra advantage. He is still in the role and trying to utilize this time also with advertisements. Brand recall is key. Do not waste this time otherwise you will lose your premium customer.
Competitors stop their campaigns because of their fear of what is ahead or of their current situation.
What you don’t want to do is halt a Search Engine Optimization (SEO) campaign. That can be a critical mistake for your business. Your leads and revenue will suffer.
But if others choose to pull back on SEO, it’s also a perfect time for your business to push even harder to surpass your competitors. (Those who do not know what SEO is, we will create a separate blog for it.) This will open up the path for you to create the Most Profitable Businesses In India.
It’s important to stay ahead of the curve and do whatever is possible to keep your website updated and optimized.
Communicate proactively with your customers
The situation is evolving rapidly, and no one is quite sure what news each day will bring. Customers can empathize with merchants facing a crisis, as long as you communicate with them properly.
Let your customers know if you’re closing your doors, changing your hours and what steps you’re taking to keep your employees and work environment safe and clean.
If your store is closing, notify your customers on your social media channels, through email and on your website. If your store is staying open, describe the steps you’re taking to mitigate risk.
Use this Down Time to Finish Your Digital To-Do Lists
You may already offer phone and email support to your customers, but now is the time to increase your customer service capabilities and ensure your patrons can reach you — no matter where they are.
Social media is a good place to start, as you can offer the option to chat via Facebook Messenger, WhatsApp and other instant messaging platforms. You can also offer video conferencing options through Skype, Zoom or Google Meet, so your customers can get that “face-to-face” feel without being there in-person.
Many organizations will surely fail this corona test, but this will pave way to new business. It’s now up to you to follow the above steps and be among the Most Profitable Businesses In India.
At last # stay home stay alive.
For business # stay connected, stay alive.
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