5 Reasons “Why You Should Use Facebook For Your Business”

Apoorv Khandelwal

By APOORV KHANDELWAL

5 Reasons Why You Should Use Facebook For Your Business.

The purpose of business is to create a customer, the business Enterprise has two and only two basic functions: marketing and innovation.

Marketing and innovation produce results, all the rest are costs. Marketing is the distinguishing unique feature of business. There is no problem in a business that can’t be solved by more customers.

In our modern world where digital marketing has changed all the scenarios of marketing it is easy to get overwhelmed by it.

That said, there is one force dominating modern day marketing: social media. We all know this because like me, your customers also check our Facebook, Instagram and Twitter feeds several times a day. And in this group there is one platform that stands ahead above the rest: Facebook.

Nobody can ignore the potential opportunity Facebook has presented to business owners in the last few years.

There are numerous examples of how people used Facebook to drive enormous amounts of customers to their business at a fraction of the cost they would have spent on traditional advertising.

5 Reasons Why You Should Use Facebook For Your Business

Here are 5 reasons I think you should take seriously:-

Your audience is on Facebook.

Your audience is on there somewhere, you just need to find them. Facebook is providing businesses with the largest advertising opportunity since the search. According to the news, Facebook has a user base larger than the population of China.

Facebook ads are cheap.

Seriously Facebook is far cheaper than any other marketing channel. Facebook tends to cost a fraction of  what other online channels are costing. If you go into Facebook advertising with a clear focus and follow a simple strategy, the cost efficiency of the platform will astound you.

Facebook’s targeting capabilities are exceptional.

 Facebook has many filters which are used to target the right audience. These filters are behavior, interests, demographics, age ranges, languages and locations. You can dig pretty deep with these targeting capabilities.

Facebook is extremely effective at re-targeting customers into your funnel.

This strategy works wonders for marketers because re-targeting works by targeting an audience that has already visited your site and is more likely to be interested in your products at some level. Just because they didn’t buy at that very moment doesn’t mean they don’t want to buy.

Re-targeting allows you to give them a gentle reminder of what they were interested in earlier.

Facebook allows you to choose a lookalike audience.

The feature “lookalike audience” where you can take a custom audience and Facebook reach new people who are similar to that audience and therefore likely to be interested in your business.

You can also define the size and targeting options to ensure your lookalike audience is an accurate reflection of your target buyers.

 If you want to keep up and beat your competitors’ then Facebook ads are for you. If you don’t I bet your competitors will.

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